A 281-key, luxury hotel at the "AAA" 24th Street & Camelback corner in Metropolitan Phoenix, Pivotal Group acquired this strategic asset in 1996 and began to improve operations almost immediately through aggressive asset management of the hotel operator. In addition, Pivotal made significant improvements to the hotel's physical plant, including a dramatic and extremely successful repositioning of its food and beverage outlets. In 1998, Pivotal sold Ritz-Carlton Phoenix to a publicly-traded hotel investment company.